We all already know President Obama likes Al Green. But No Doubt, Arcade Fire, Wilco, REO Speedwagon, and Bruce Springsteen? His official 2012 Campaign Playlist on Spotify was released this morning via his Twitter feed...
The reality is the Spotify playlist isn't comprised of all President Obama's favourite tunes; his campaign staff likely pieced most of these together for the sake of creating a compaign narrative, and added a few choice songs from the President's own playlist (because for some reason, I'm not sure the POTUS really follows Arcade Fire). But it is notable to see our first president who knows and utilizes both social networking and social music services as part of his campaign.
Yeah, it's probably his staff stacking the Spotify playlist and composing and sending the tweets.
It's sort of weird to think about the President, not of some company, but of the United States of America, engaging in Twitter and social music services.
It's not really even him, but his mantle: the OFFICE of the President.
And social media is supposed to be about "engaging" people. Doesn't this imply a dialogue? Where is the dialogue in campaign social media streams? I can't see any replies in the first however many pages of scrolling down the tweets and did't really expect to. So it's more a status update and schedule stream, with plenty of attraction: 12 million plus followers!
What makes me uncomfortable is that this campaign strategy isn't really "engagement", which is the word I hear most often in connection with the why and wherefore of Twitter. Yes, people are more immediately updated of related news, and there is the illusion of being closer to the President (or his office) since idividual people can personally click and follow @BarackObama, but as a result, the perception of what social media relations entails ends up skewed. It isn't closeness; it isn't engagement, in this case. It's just an immediate status update being fed into one's own media stream.
One thing social media makes me think about a lot is immediacy and the question if it is bringing us closer to others. I think it CAN bring us closer to others; that it does bring people who would not otherwise be on my radar into a space where I will notice and perhaps connect with them. There is validity to social media, but I question what is "social" when the word is thrown around so easily.
It should be about connecting and the best connections are mutual.